Google announced the addition of a new Shopping Assortment Report in Google Merchant Center aimed at helping merchants plan their product assortments so they can reach more shoppers online.

The report shows you the top 100 products that you don’t already offer in your product feed for each Google Product Category. It also displays benchmark selling prices for said products.

“This information can be helpful in identifying new brands and products to add to your assortment, and reach even more customers with in-demand products,” said Matt Henderson, Product Manager for Google Shopping. “The data is based on the popularity of these products on Google Shopping, offering a near real-time view into online consumer demand for shoppable products.”

“Google’s new Assortment Report has already become a useful tool for us to identify white space opportunities, from newly emerging products we didn’t already carry, to out-of-stock products to prioritize for restocking,” said Daniel Dutton, Strategy leader at Target.

According to Google, the new report helps you identify key products missing from your feed and expand your offerings accordingly so you can reach more shoppers for the holidays.

Image via Google