Facebook Connects Mobile App Ads To Pages

Chris CrumMarketing & Advertising

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Facebook announced that it is aligning mobile app ads to other ad formats by connecting them to Facebook Pages and adding social context, such as indicating when a friend like a Page. It’s also adding like, comment, and share buttons.

Facebook’s Calvin Grunewald said in a blog post, “Desktop (canvas) app ads, have always included like, comment, and share buttons, but will now be connected to a Facebook Page as well. These changes will offer you consistency amongst all your Facebook ads, and will have the added benefit of social context.”

Advertisers won’t be able to create or edit app ads in the old format beginning on July 2nd. All old-style app ads will be migrated to the new style on August 6th. If you don’t connect your ad to a Page, Facebook will create a new Page for it. There’s an API solution for connecting it here.

Facebook has also changed how Domain Insights determines domains for which posts, clicks, and impressions are recorded.

“This update will make it easier for you to see all of your Facebook traffic if you use multiple subdomains,” explains Grunewald. “Previously we would only show the event of the domain for which it occurred. Within the next couple of days we will now show each event against the domain as well as each of the parent domains.”

More on the changes here.

Image via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.