Can Instagram Improve Your Email Marketing?

Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have considered, however, is how Instagram content…

Study Finds People Are ‘Practically Addicted’ To Email

When it comes to email, people just can’t seem to get enough. That’s the main takeaway form a new study conducted by Adobe. Sure, the conventional wisdom might be that people are sick of getting so much email, but the…

New Study Looks At Email Open Rate Factors

Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to the firm, segmented, personalized subscriber lists see higher open rate success and mobile…

Well, Here’s Some Good News For Email Marketers

Consumers are opening and engaging with emails more than they ever have before, a new study from Yesmail finds. Have you seen your open rates and email engagement increase in recent months? Let us know in the comments. A spokesperson…

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they’re interested in. This is good to know as the time for holiday marketing planning approaches.…

Study Suggests Email Marketers Shouldn’t Be Afraid Of High Volumes For Holidays

Are you concerned about consumers disregarding your holiday emails? Well, don’t be. Yesmail has a new study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady at 15%.…

Google Launches Gmail Postmaster Tools To Help Improve Deliverability, Improves Spam Filter

Google just announced the launch of Gmail Postmaster Tools to help senders of emails that people actually want do better at avoiding spam filters and actually get their messages seen by the recipient. The company says it is to help…

Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

If you run email marketing campaigns, you’re on a constant quest to improve your open rates. There are plenty of tactics out there that you can employ to potentially increase them, and an infographic from Sikich (via MarketingProfs) gives you…

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send more messages without suppressing response,…

Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your…