Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
How To Leverage AI To Optimize Your Email Marketing Strategy
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication.
How to Develop and Deliver Effective Emails
With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer’s email marketing is capable of grabbing the attention of your targeted audience. Let’s…
Tips For Optimizing Your Email Marketing Strategies
More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?
Best Email Marketing Services for Businesses in 2022
As the end of the year is rapidly approaching, it’s time to check out some of the best email marketing services for your business.
Intuit Acquiring Mailchimp for $12 Billion
Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.
How to Offer Free Tools to Drive Email Collection and Leads
You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools.
Top Email Design Trends of 2019
In the Infographic ‘Top Email Design Trends of 2019,’ exclusively provided to WebProNews you by Email Monks, you will get a sneak peek into what kind of email marketing designs lie ahead.
Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.