Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

How To Leverage AI To Optimize Your Email Marketing Strategy

Email has taken communication to newer heights as it is one of the most widely used methods for digital communication.

How to Develop and Deliver Effective Emails

With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer’s email marketing is capable of grabbing the attention of your targeted audience. Let’s…

Intuit Acquiring Mailchimp for $12 Billion

Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.

Tips For Optimizing Your Email Marketing Strategies

More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?

How to Offer Free Tools to Drive Email Collection and Leads

You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools.

Top Email Design Trends of 2019

In the Infographic ‘Top Email Design Trends of 2019,’ exclusively provided to WebProNews you by Email Monks, you will get a sneak peek into what kind of email marketing designs lie ahead.

Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged

“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and a utility for merchants to use every day to grow their businesses, according to Groupon CEO Rich Williams.

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how…

4 Key Steps for Growing an Email List Fast

Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals.

4 Tips for Personalizing Your Next Email Campaign

When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high…

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something…

Email Marketing is Alive and Well for Brands

Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The power of first impressions should not…

Email Marketing Only Becoming Bigger Priority For Marketers

Email on Acid recently released the results of a survey of 3,550 professionals (including marketers and developers) from last fall, looking at development, design, and marketing trends and behavior in email marketing. Based on this, email marketing is going to…

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a survey of about 4,000 marketers from around the world. Of those who…

New Report Looks At Email Engagement Across 3.5 Billion Commercial Messages

Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics including read rate, forward reate, and complaint rate. These, the company says, collectively reveal a lot…

Report: Retailers Not Ready For Cross-Channel Integration

There’s a new report out form Yesmail. The main conclusion is that in general, retailers are not ready for cross-channel integration. They polled about 200 retailers at the summit. The report finds that nearly a third of retailers indicate…

Constant Contact To Be Acquired For $1.1 Billion

Email marketing solutions provider Constant Contact has agreed to be acquired by Endurance International Group in a deal valued at $1.1 billion. Under the agreement, Endurance International will acquire all of Constant Contact’s outstanding shares of common stock for $32…