4 Tips for Personalizing Your Next Email Campaign

When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high…

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something…

Email Marketing is Alive and Well for Brands

Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according to a new survey by Campaigner. The power of first impressions should not…

Email Marketing Only Becoming Bigger Priority For Marketers

Email on Acid recently released the results of a survey of 3,550 professionals (including marketers and developers) from last fall, looking at development, design, and marketing trends and behavior in email marketing. Based on this, email marketing is going to…

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a survey of about 4,000 marketers from around the world. Of those who…

New Report Looks At Email Engagement Across 3.5 Billion Commercial Messages

Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics including read rate, forward reate, and complaint rate. These, the company says, collectively reveal a lot…

Report: Retailers Not Ready For Cross-Channel Integration

There’s a new report out form Yesmail. The main conclusion is that in general, retailers are not ready for cross-channel integration. They polled about 200 retailers at the Shop.org summit. The report finds that nearly a third of retailers indicate…

Constant Contact To Be Acquired For $1.1 Billion

Email marketing solutions provider Constant Contact has agreed to be acquired by Endurance International Group in a deal valued at $1.1 billion. Under the agreement, Endurance International will acquire all of Constant Contact’s outstanding shares of common stock for $32…

Black Friday Emails, Social Posts Work Better Earlier In The Week

Yesmail is sharing new data indicating that retailers benefit from sending Black Friday promotions earlier rather than the day of. The firm found that open rates of Black Friday-themed emails were highest on the Monday and Tuesday leading up to…

Gmail Adds Address Blocking, Adds Unsubscribe To Android

Google made two quick Gmail announcements on Tuesday. For one, you’ll now be able to block specific email addresses, which is one of those things that you can’t believe wasn’t already a thing. Secondly, the previously launched “unsubscribe” feature is…