Tag: Email Marketing

Epsilon Hacked, Major Bank, Retailer Customers’ Email Addresses Stolen
Hackers have gained the names and email addresses of millions of people who do business with a variety of companies, by way of third-party email marketing provider...
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Goodmail Comes to an End
Goodmail Systems will shut down this month, according to Direct Marketing News, who reports that CEO Daniel Dreymann says the main...
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Will Local B2B Be the Next Web Trend?
Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized...
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Microsoft Makes Email Content Dynamic With Active Views in Hotmail
Microsoft has some interesting news out for Hotmail users. The company has partnered with some other companies to bring a new kind of email to the inbox - one that is as up to d...
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Survey: Email and Company Sites Providing Better ROI Than Social Channels
A survey conducted at ad:tech by EPiServer has found that 60% of respondents are getting the highest return on investment from email mark...
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Wake Up Call to Email Marketers
Several months ago, Google launched Gmail Priority Inbox. It was very well receive...
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Marketing and Personal Implications of a Facebook Email Service
Rumor has it that Facebook will unveil its webmail product on Monday. That means look out Yahoo Mail. Look out Hotmail, and more interestingly in the grand scheme of things, loo...
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Why Email Marketing Still Trumps Social
Social media has been at the center of marketers' attention for years now, as many still grapple with finding their ideal strategies. There's no question that social media has open...
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Email Still Beats Social Networks for E-Commerce
A new report from Econsultancy suggests that email still beats social networks when it comes to...
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More Consumers Using Facebook And Twitter For Brand Engagement
Nearly 40 percent of consumers visit Facebook and Twitter to supplement the news, information or deals they receive via email marketing, according to a new study by ExactTarget....
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Plenty of Reasons Email is as Relevant as Ever
Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We've all heard mutterings like, "email is dead&q...
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More Email Marketers Using Video
Small and medium-sized business (SMB) marketers are becoming increasingly convinced of the positive results of video email, social media and personalization, according to a new...
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Moving Forward With Email Marketing
As reliable and useful a marketing tool as email's proven to be in the past, it'll be better than ever in the future, according to one expert.  The Director of eMarketing E...
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Nearly 20% Of Marketing Emails Fail To Arrive
Nearly twenty percent (19.9%) of commercial, permissioned emails never reached consumers inboxes in the United States and Canada in the second half of 2009, according to a new r...
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