Tag: Email Marketing

Google Inbox Adds Tablet, Browser Support
Last fall, Google launched Inbox by Google, a new email app, which it hopes will one day replace Gmail as the email experience people like to use. It’s still only available by invi...
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Study: Email Fatigue Not An Issue In Q4
Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing "email fatigue" during the holiday season, consumers...
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Here’s How People Are Using Google’s Inbox (Marketers, Pay Attention)
Google is trying to revolutionize email again with Inbox by Gmail, which the company unveiled in October. It's still available on an invitation-only basis, but Google says it's alr...
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Over Half Of Emails Opened On Mobile Or Tablets
Experian Marketing Services has released its 2014 Q3 Emai...
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Email Won Thanksgiving Weekend [Report]
Email marketing and search (both organic and paid) were the dominant marketing channels over the holiday season according to new research from Custora. The firm released its new 20...
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Email Marketing Considerations For Google Inbox
Last fall, Google launched Inbox by Google, a new email app, which it hopes...
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How Social Media Makes Email Marketing More Effective
A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with...
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How Email Is Helping StumbleUpon Drive Engagement
Despite the fact that it continues to be a major source of traffic for many websites, StumbleUpon continues to fly somewhat under the radar for a lot of marketers. The company has...
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Email Subject Lines: Tips From The Pros
Email open rates have been on the rise, and the most important factor in...
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What Not To Do In Mobile Email Marketing
For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marke...
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What Does It Take To Improve Email Open Rates?
Email is the most important tool for work, according to a recent study from Pew Researc...
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GoDaddy Buys Email Marketing Firm Mad Mimi
GoDaddy announced on Wednesday that it has acquired email marketing company Mad Mimi, whose offerings have been geared toward small businesses. GoDaddy's efforts of late have a...
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Google Officially Announces Unsubscribe Feature In Gmail
Earlier this year, we learned that Google was adding an unsubscri...
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Infographic Dives Into How People Use Email
My.com recently put out this infographic as an "open letter to email," which provides a plethora of interesting stats about how and when people use email. Marketers, take note....
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Here’s A Guide To Email Blacklists
A recent report from Epsilon found that email open rates in the fourth quarter o...
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