Google made two quick Gmail announcements on Tuesday. For one, you’ll now be able to block specific email addresses, which is one of those things that you can’t believe wasn’t already a thing. Secondly, the previously launched “unsubscribe” feature is expanding to Android.
The block feature will only be available for the web at first, but will be expanded in the near future.
In a blog post, Gmail product manager Sri Harsha Somanchi writes, “Sometimes you get mail from someone who’s really disruptive. Hopefully it doesn’t happen often—but when it does, you should be able to say, ‘Never see messages from this person again.’ That’s why you can now block specific email addresses in Gmail—starting today on the web, and over the next week on Android. Future mail will go to the spam folder (and you can always unblock in Settings).”
“In addition, the unsubscribe option is now making its way to Android, so you’ll be able to opt out of eligible mailing lists directly from the Gmail app,” Somanchi adds. “It’s perfect for those newsletters you subscribed to a while back but don’t read any more.”
The unsubscribe feature was first made available on the web in August of last year.
The feature serves as a constant reminder to email marketers how easy it is for people to unsubscribe from your mailings. Make sure you’re giving them an experience they want.
Image via Google