Instead of spending a ton of money filming commercials for the Super Bowl, Doritos went a different route and did their “Crash the Super Bowl” contest again. This contest involves fans sending in Doritos commercials they filmed on their own…
Marijuana Legalization Group May Air Super Bowl Ad
The National Organization for the Reform of Marijuana Laws (better known as NORML) is currently leading a contest sponsored by Intuit, the software company behind QuickBooks, to have its ad appear during the Super Bowl. In a genius (at least…
Leaked Super Bowl Ads Didn’t Do Companies Any Favors
Before the Super Bowl, many companies were eager for consumers to feast their eyes on the much-anticipated commercials set to debut during the game. Some literally couldn’t wait and “leaked” their commercials a few days early. This was likely done…
Giants Win The Super Bowl, Doritos Baby Wins Chips
Commercials are the highlight of the Super Bowl; it’s that comic relief from the unbearable tension of the high stakes football game. From naughty body painting commercials to talking heads sprouting from a body, this year’s game had many hilarious…
Doritos Rejects The Best Ad Of Super Bowl XLVI
In 2007 Doritos decided to start crowd-sourcing their Super Bowl ads. Their Crash the Super Bowl contest allowed fans to make and submit their own Doritos commercials, with the winner airing during the Big Game. The result has been some…
Eminem Chrysler Ad Wins YouTube Blitz
YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on viewer votes.
"It’s been about two weeks since the Super Bowl aired, but our ears are still ringing from the noise of advertisers jockeying for position in Ad Blitz, YouTube’s contest to find the best Super Bowl ad," said Suzie Reider, Display Advertising Director at YouTube.
Super Bowl Ad Tweets Determine Brand Effectiveness
As WebProNews reported, Mullen and Radian6 partnered to launch BrandBowl2010, a Twitter/Super Bowl event that allowed users to see near real-time ratings of the Super Bowls commercials. The two companies have now released the results.