Tag: Digital Marketing

7 Ways Realtors Can Use Digital Marketing to Boost Sales
Real estate is a competitive field, and success relies on staying ahead of the game. In today’s digital age, technology is making it easier than ever befor...
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How AI is Influencing Digital Marketing
The world of digital marketing is gradually changing thanks to chatbots, virtual assistants, and other AI technologies. While some marketers continue to i...
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Lyft Media Launches to Help Brands Engage With Travelers
Lyft — the popular ride-sharing service — has launched Lyft Media, a media and advertising platform. L...
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3 Digital Marketing Methods Every Business Needs
As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer...
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5 Digital Marketing Mistakes Beginners Keep Making
From the local grocery shop to conglomerates - every business needs digital marketing. And the beginning is the most difficult part....
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Three KPIs You Should Be Using To Measure Your Digital Campaigns’ Success
One of the trickiest aspects of digital marketing is measuring campaign success. You want to understand your return on investment (ROI), and you don’t...
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Microsoft Advertising Can Now Import Facebook Ads
Microsoft has announced its Advertising platform can now import Facebook Ads. Many companies live or die by their online advertising. Especiall...
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How Digital Marketing is Changing
It’s no secret that marketing has changed considerably in recent years. All types of businesses —&nbsp...
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EU Investigating Google’s Ad Business
On the heels of reports the EU was preparing to investigate Google’s ad business, the EU Commission has opened a formal investigation. Google h...
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Target CEO Says Digital Performance Up 50%
"Our digital performance was up...
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GroupM: Stimulus Money Will Help US Ad Industry Grow 15% in 2021
GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending. 2020 was a d...
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Kroger CEO: Customers That Engage Digitally Spend Twice As Much
"Customers that engage with us from a digital standpoint also continue to enjoy coming into the store," says Kroger CEO Rodney McMullen. "They also spend a...
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Facebook Tests Search Ads for Businesses in North America
Facebook will once again try to channel some of Google's search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America....
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Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem
It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastic...
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How Much Should You Pay a Social Media Influencer to Promote Your Brand?
Some companies and marketers might still be wary about working with social media influencers, but there's no denying it's one of the most powerful m...
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