EU Investigating Google’s Ad Business

On the heels of reports the EU was preparing to investigate Google’s ad business, the EU Commission has opened a formal investigation.

Microsoft Advertising Can Now Import Facebook Ads

Microsoft has announced its Advertising platform can now import Facebook Ads.

Target CEO Says Digital Performance Up 50%

“Our digital performance was up 50 percent,” says Target CEO Brian Cornell. “As we gain greater clarity around the consumer, the economy, the state of the vaccine, we feel that the consumer continues to respond to our in-store experience and…

GroupM: Stimulus Money Will Help US Ad Industry Grow 15% in 2021

GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.

Kroger CEO: Customers That Engage Digitally Spend Twice As Much

Kroger CEO Rodney McMullen says that customers who engage digitally come in more often and spend twice as much on average as non-digital customers.

Facebook Tests Search Ads for Businesses in North America

Facebook will once again try to channel some of Google’s search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America. The new Search Ads will work the same…

Snapchat’s Story Sharing Has Stopped Growing, Leaked Metrics Reveal Scope of the Problem

It appears that Snapchat users are not really snapping up on the cool features recently introduced on the messaging app. Leaked data point out that subscribers are not enthusiastically making use of some of its features like the Snap Map…

How Much Should You Pay a Social Media Influencer to Promote Your Brand?

Some companies and marketers might still be wary about working with social media influencers, but there’s no denying it’s one of the most powerful marketing tactics today. The power of influence marketing stems from consumers’ eroding trust in brands. These…

Top 5 Tools Digital Marketers Should Use for Making Video Explainers

Video explainers are all the rage now, thanks to sites like Buzzfeed and Tasty. The format started to come into its own in 2016 and hasn’t shown any signs of stopping. As a matter of fact, all signs point to…

Blockchain: How Will it Impact Digital Marketing?

The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to reach their target consumers. Forrester, a leading market research company, even said that by 2021, digital marketing costs…