SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud

SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the cloud in the world.” McDermott says that he’s here to build a company for the generations, not just for a few days.

SAP CEO: It’s All About the Customer Experience

SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China.

5 Reasons Your Business Needs CRM Right Now!

Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (CRM).

Salesforce Wants to Buy MuleSoft, $6.5 Billion Offered for Acquisition

In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs to have a proper Customer Relationship Management (CRM) strategy in place to stay ahead of the competition. This explains why the services of CRM-focused cloud…

Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possible for businesses to extract data by using conventional conversational language. Salesforce has been…

Quick Guide to Choosing the Right CRM Software for Your Business

Building and maintaining positive relationships with customers is a key factor in a company’s success, regardless of what industry or niche it’s operating. While this might not be a challenge for a small business or a local company, it will…

4 CRM Trends to Watch Out for in 2018

There’s no denying that Customer Relationship Management (CRM) software has changed a lot since the 1990s. These days, CRM software is the go-to tool for managing business relationships and closely studying customer data and interactions. CRM systems are continuously evolving,…

We Don’t Sell Products, We Sell Change

“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment. “What great marketers and great…

What is CRM? Salesforce Provides Small Businesses with a Simple Explanation

Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses. What is CRM? Salesforce explains to small business why CRM is important…

What Marketers Can Expect From LinkedIn in 2017

With the backing of Microsoft, LinkedIn has big plans to increase its effectiveness for marketers in 2017. Russ Glass, LinkedIn Marketing Solutions’ Head of Products, was interviewed by LinkedIn Account Executive at Vivek Venugopal: Venugopal: What about LinkedIn has kept…