If You Don’t Provide a Great Customer Experience You Won’t Survive, Says Zendesk CEO

“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive.”

Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?

Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesforce co-CEO Marc Benioff. “The reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,” says Benioff.

SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud

SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the cloud in the world.” McDermott says that he’s here to build a company for the generations, not just for a few days.

SAP CEO: It’s All About the Customer Experience

SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China.

5 Reasons Your Business Needs CRM Right Now!

Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (CRM).

Salesforce Wants to Buy MuleSoft, $6.5 Billion Offered for Acquisition

In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs to have a proper Customer Relationship Management (CRM) strategy in place to stay ahead of the competition. This explains why the services of CRM-focused cloud…

Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possible for businesses to extract data by using conventional conversational language. Salesforce has been…

Quick Guide to Choosing the Right CRM Software for Your Business

Building and maintaining positive relationships with customers is a key factor in a company’s success, regardless of what industry or niche it’s operating. While this might not be a challenge for a small business or a local company, it will…

4 CRM Trends to Watch Out for in 2018

There’s no denying that Customer Relationship Management (CRM) software has changed a lot since the 1990s. These days, CRM software is the go-to tool for managing business relationships and closely studying customer data and interactions. CRM systems are continuously evolving,…

We Don’t Sell Products, We Sell Change

“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment. “What great marketers and great…