Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing.

Salesforce Adds AI-Driven Improvements to Service Cloud

Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers.

Your Next Streaming Service: Salesforce

Salesforce is preparing to enter the video streaming market, a major departure from its current CRM and enterprise offerings.

The Deal Is Done: Slack Is Officially Part of Salesforce

Salesforce has completed its $27.7 billion acquisition of Slack, combining the leading CRM platform with one of the leading messaging platforms.

Salesforce Announces First Global Dreamforce 2021

Salesforce has announced Dreamforce 2021, the first such global event, with both virtual and in-person elements.

IBM Acquiring Waeg, Leading European Salesforce Consulting Partner

IBM is acquiring Waeg, the leading European Salesforce Consulting Partner as it continues its transition to hybrid cloud services.

Salesforce Announces Record Quarter, Slack Impacts Guidance

Salesforce has announced its fourth quarter results, turning in a record-breaking quarter and raising its fiscal 2022 revenue guidance.

DOJ Wants More Info on Salesforce/Slack Deal

The Department of Justice (DOJ) has asked for a second round of information on Salesforce’s acquisition of Slack.

Microsoft and SAP Partner to Integrate Microsoft Teams

Microsoft and SAP are partnering to integrate Teams across SAP’s suite of solutions, with the goal of streamlining customers’ cloud transitions.

Slack CEO: No Intention To Make Slack Free

Stewart Butterfield, CEO of Slack, says that both Slack and Salesforce have no intention of making Slack free for enterprises.

Facebook Buying CRM Startup Kustomer

Facebook has reached a deal to acquire Kustomer, the maker of a “customer service CRM platform built for today.”

Salesforce/Slack Deal Expected Tuesday

Salesforce and Slack are expected to announce a sales agreement Tuesday, in what would be Salesforce’s biggest acquisition to date.

Salesforce May Buy Slack

Salesforce may be looking to make its largest acquisition to date, possibly snapping up Slack, the popular corporate message platform.

Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM

Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM).

Every Digital Transformation Begins and Ends With the Customer, Says Salesforce CEO

“Every company is going through a massive digital customer transformation,” says Salesforce CEO Marc Benioff. “When you see this transformation happening it’s just incredible to watch. Every one of these major transformations is exactly that, it begins and ends with the customer.”

Google Acquires AppSheet, Leading No-Code Development Platform

Google has announced its acquisition of “AppSheet, a leading no-code application development platform used by a number of enterprises across a variety of industries.” Custom applications are an excellent way for businesses to meet their needs and adapt to an…

Aviso Launches Version 2.0 of Its AI Guided Selling Platform

Sales tech company Aviso announced version 2.0 of its AI-powered guided selling platform during Dreamforce event

Salesforce Launches Sustainability Cloud Ahead of Climate Week 2019

Climate change has been in the news, with people on both sides of the issue debating what should or shouldn’t be done. In the meantime, companies large and small are taking steps to minimize their own carbon footprint, with global sustainable investing (PDF) reaching $30 trillion in 2018, a 34 percent increase over the previous two years.

The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO

The new cloud opportunity that we see is in the Agreement Cloud, says DocuSign CEO Dan Springer. It is going to be the next big cloud because we think this is about bringing multiple clouds together. We work strongly with ERP and strongly with CRM. What connects them is the agreements those companies do.

If You Don’t Provide a Great Customer Experience You Won’t Survive, Says Zendesk CEO

“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive.”