Bing Makes Improvements To Conversion Tracking

Bing announced some new improvements to conversion tracking in Bing Ads aimed at speeding up and simplifying workflow and helping advertisers boost ROI. The new stuff is in direct response to feedback from advertisers about Universal Event Tracking, which Bing…

Google Talks Conversion Tracking In Hangout

Google just shared a new Hangout on Air about conversion tracking. Here’s what to expect: Join Mairead and the AdWords Team for the first of a two part series on improving your Return on Investment. This week, the team discuss…

Track How Effective Your Online Marketing Efforts are Offline

Tracking offline conversions has been a challenge for businesses for years. As long as the Internet has been widely used to drive business, tracking online marketing efforts to offline purchases has been no easy feat, but while there is no silver bullet approach, rest assured, there are ways to make it easier.