Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing C...
Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to grow its digital marketing business, which it says surpassed $1 billion i...
Facebook introduced a new tool for businesses called Audience Insights, which lets marketers learn more about their target audiences, such as aggregate information about geography,...
Google announced that it has acquired Adometry, which will become part of its Analytics offerings. Adometry is an advanced marketing attribution and cross-channel optimization solu...
Google announced the addition of some new reports to YouTube Analytics, to help channel owners see how their playlists are helping with their overall channel performance.
YouTu...
Google announced that it is adding the ability to see both web and app data in a single reporting view in Google Analytics. This should be quite helpful as consumers continue to ac...
Google announced that it is pushing out some design tweaks to the navigation and sidebar in Google Analytics.
"We think this is a simpler and more beautiful way to present your...
Twitter announced the launch of a new analytics offering for Twitter Cards today, aimed at helping publishers, marketers and developers understand how certain types of cards they'r...
Yahoo has switched to secure search by default, meaning that the search traffic your analytics program is painting for you is even less complete than it already was.
As you may...
Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversio...
Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at...
Google announced today that it has added "many" new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested...
Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn.
The app, the company...
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