Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick.
Partners in the program are considered (by Google) experts at acco...
Pinterest is hard at work convincing businesses to advertise using its Promoted Pins. It's been emailing profile admins suggesting pins to promote and it's been selling itself as a...
Google announced new tools for advertisers including AdWords Audience Insights, 100% Viewability on the Google Display Network, and enhancements to dynamic remarketing.
Aud...
Bing announced some new improvements to conversion tracking in Bing Ads aimed at speeding up and simplifying workflow and helping advertisers boost ROI.
The new stuff is in dir...
The Interactive Advertising Bureau (IAB) released a new update to its HTML5 For Digital Advertising Guide to help ad designers understand how to effectively leverage the technology...
With Advertising Week in full swing, there's a ton of ad-related news coming out from the big players. Yahoo announced some updates to its ad tech portfolio, which it says brings t...
Google is announcing at Advertising Week that Universal App Campaigns will be available to all developers and advertisers as a new AdWords campaign type. It helps you target your a...
Google is now going to let advertisers target people whose email addresses they have and others who are similar to those people. This is Customer Match, which Google is announcing...
Instagram is officially bigger than Twitter, and it has the power to let marketers target audiences at the same level as its parent company Facebook. If you're not taking it seriou...
Google announced new dynamic callout extensions for AdWords ads. These are an automated extension that highlights specific business and product information in Google search ads....
Google announced broader availability of its Hotel Ads Commission program, an expansion of its Book on Google feature and the addition of more information about hotel locations wit...
AdWords advertisers have won the ability to sue Google over ads placed on error pages as the U.S. Court of Appeals in San Francisco disagreed with a prior ruling from a lower court...
Google announced on Friday that it is updating the referer of ad clicks in an effort to improve security and system reliability for Google Search users.
Beginning next month, t...
AdRoll has a new report out analyzing trends and performance benchmarks across over 55,000 Facebook campaigns accounting for 37 billion impressions worldwide. The campaigns ran bet...
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