Google has announced the launch of new mobile anchor ads for smartphones for AdSense publishers, aimed at making the ad experience better for users on these devices.

The ads let a 320×50 banner ad unit be anchored to the bottom of the screen, and stay there as the user scrolls up or down. The user can also dismiss the ad if they wish. They can simply swipe it left or right, and the ad will fade away. No other anchor ad will display unless the user reloads or visits another page.

“The mobile anchor ads experience reflects our continued focus on providing users with control,” says AdSense product manager Pasha Nahass. “As we’ve seen from our TrueView video ads and Mute this ad feature, users prefer having choice and control when it comes to viewing ads. In addition, the prominence of mobile anchor ads will give advertisers enhanced visibility while helping improve performance for you, and also remove the need to overload your mobile pages with ads.”

Google has already launched the anchor ads for a select group of publishers. They’ll roll out to everyone over the course of the next few months.

Image: Google AdSense (YouTube)