Google launched AdSense experiments last year as a way to offer publishers an easy A/B testing solution. Today, the company announced that you can now optimize your whole account with them, as they’re now available for account-level settings.
“A/B testing is one of the most effective ways of ensuring your ad units are performing to their full potential,” says AdSense product manager Nick Radicevic.
“AdSense experiments let you quickly launch and analyze A/B experiments without you having to make any changes to your ad or page code,” he says. ‘Using this feature allows you to configure your ad settings to give you the best possible performance. With account-level A/B testing, you can now also compare the performance of your account-level settings such as general or sensitive category blocking or ad-serving blocks.”
With AdSense experiments, you can create your own or create one from a recommendation on your Home page.
More tips and info about the feature here.
Image via Google