Google Launches New 'Magazine' Ad Format For AdSense

Chris CrumMarketing & Advertising

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Google is launching a new AdSense ad format called Magazine ads. The idea is that they will appeal to sites with certain design sensibilities.

"To optimize revenue, we normally recommend that you enable both text and display for your ad units, however we recognize that the type of ads you feature on your site is also influenced by your own style preferences," says AdSense software engineer Yuheng Kuang. "To that end, we’ve created a new format allowing text advertisers to increase competition on your display-only ad units while maintaining a design aesthetic suitable for display."

"If a text advertiser is the winning bidder for your ad unit, their ad will appear in the magazine ad format," Kuang adds. "This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads. Take a look at the examples below to see how magazine ads will look in your display ad units."

Publishers with display-only enabled ads on their sites will see magazine ads automatically be set up for the ad units. You can disable them if you you don't like them through the Enhanced display option in the My Ads tab.

Just so you know, when the ads are enabled for display units, the Ad Review Center will show the original text ad provided by the advertiser rather than the stylized magazine ad version.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.