Google Releases ‘No-Nonsense Guide to In-App Ads’

Google announced the release of a new ebook called The No-nonsense Guide to In-App Ads, which is designed to give you a comprehensive overview of in-app advertising. It covers eCPM, Fill Rate, Demand, Inventory, how businesses make money from advertising,…

Google Announces Full Swift Support For Mobile Ads

Google announced that its mobile adds now fully support Swift, the iOS programming language Apple launched in 2014 and open sourced last last year. Google says it has seen an increase in requests from publishers to fully support Swift in…

Google Gives Dos And Don’ts For AdMob Banners

Google announced some new guidance for AdMob banner ad implementation, updating the help center with some best practices and examples of what to do and what not to do. “Mobile devices have limited screen size, which means that careful planning…

Google Talks ‘The Most Important Growth Metric’ For Your App

Google released a new video in which Max Sack from Google Admob talks about the most important growth metric for your app. The most important one to focus on first isn’t a traditional one, he says. It’s one that accurately…

Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick…

Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be…

Google’s AdMob Launches Network Optimization, Impression Goals For House Ads

Google is telling app developers that that it can help them earn more revenue with two new AdMob features: ad network optimization and impression goal campaigns for house ads. With ad network optimization, AdMob lets you evaluate the CPM of…

Google Web Designer Launched In Public Beta

Google announced on Monday that it has launched Google Web Designer, a new HTML5 design tool, in public beta. The tool is geared toward ad creation, but can be used for webpages. It lets you create animated HTML5 creative, view…

Google Announces A New AdMob Revamp

At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer…

What Will Mobile Bring to Consumers and Marketers in 2013?

The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this…