Google announced some new guidance for AdMob banner ad implementation, updating the help center with some best practices and examples of what to do and what not to do.

“Mobile devices have limited screen size, which means that careful planning for your ad placement is especially important,” says John Brown, Head of Publisher Policy Communications at Google. “Improper implementation can lead to accidental clicks, and our goal is to build a strong ecosystem that benefits users, advertisers and developers in the long term.”

“Close proximity of banner ads to other elements within an app is one of the biggest causes of accidental clicks,” Brown says. “To avoid accidental clicks, banner ads should not be placed next to interactive navigational buttons, such as a “next” button or on a game play screen where users are continuously interacting with the app.”

You can find various examples of best practices in the help center here.

Image via Google