Cybersecurity
Cyberattacks Hit 66% of Small and Medium Businesses Last Year

Health IT Security is reporting on two separate security reports, one from Kaspersky and the…

Surface Duo
Microsoft Announces Dual-Screen Surface Duo—Powered by Android!

Those who have been around tech for more than a decade remember the “good old…

Avid CEO
Google Chrome Revealed As Cause of Mass Mac Pro Failure

Earlier this week, studios and video shops in Hollywood and around the country went into…

Malicious Code
Microsoft Patches Serious Flaw In Internet Explorer

Microsoft has released an emergency fix for Windows 10, following the discovery of a serious…

Selling To the Enterprise Has Been Wildly Successful, Says SurveyMonkey CEO Zander Lurie
SurveyMonkey CEO: Selling To the Enterprise Has Been Wildly Successful

“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people.”

The Secrets of YouTube’s Ranking Algorithm with HubSpot SEO expert Braden Becker
View Velocity Is The Secret To Ranking On YouTube

“To determine rankings on their platform, YouTube uses a metric called the View Velocity,” says HubSpot SEO expert Braden Becker. “The View Velocity metric measures the number of subscribers who watch your video right after it’s been published. The higher your videos view velocity the higher your videos will rank.”

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

We Enable Small Sellers To Compete With the Big Guys, Says Etsy CEO Josh Silverman
We Enable Small Sellers To Compete With the Big Guys, Says Etsy CEO

We allow small sellers to be able to compete head-to-head with the big guys, says Etsy CEO Josh Silverman. We do that by giving them a super simple and easy way to build a business online and market themselves while we do all the business work for them. They can just focus on making great products and serving their customers.

There’s Been a Lot of Advances In Machine Learning, Says Etsy CEO Josh Silverman
There’s Been a Lot of Advances In Machine Learning, Says Etsy CEO

“There’s been a lot of advances in machine learning that take things that would have been literally impossible ten years ago and made those things much more possible today,” says Etsy CEO Josh Silverman. “The key is understanding what an item is with relatively little data and then being able to determine for each individual person how to personalize search results.”