How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales - Salesforce Execs Explain
How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it.”

It Doesn't Really Matter What Microsoft Does, Says Slack CEO Stewart Butterfield
It Doesn’t Really Matter What Microsoft Does, Says Slack CEO

“Whatever Microsoft does we’re still going to do the same thing that we would do for customers,” says Slack CEO Stewart Butterfield. “If the performance of our applications is an important thing for customers, we will do that. If shared channels are an important feature we will develop shared channels.”

Mobile Is Finally Coming To the Enterprise, Says ServiceNow CEO John Donahoe
Mobile Is Finally Coming To the Enterprise, Says ServiceNow CEO

“Mobile is coming to the enterprise, finally,” says ServiceNow CEO John Donahoe. “It’s been a long time coming. We are very excited about the mobile capabilities coming in Q3, native out of the box so every one of our customers can build them in a low-code or no-code way.”

Our Machine Learning Platform Helps Brands Retain Their Customers, Says Medallia CEO Leslie Stretch
Our Machine Learning Platform Helps Brands Retain Their Customers, Says Medallia CEO

“We’re a platform that helps some of the biggest brands in the world really understand their customers in live time and communicate with them while they’re in an experience,” says Medallia CEO Leslie Stretch. This helps them retain their customer and perhaps sell them another experience. It’s this machine learning platform that does that.”

Salesforce Commerce Page Designer Creates Experiences With Clicks Not Code - Mike Micucci
Salesforce Commerce Page Designer – Creates Experiences With Clicks Not Code

“We have something brand-new we call the Commerce Page Designer,” says Mike Micucci, CommerceCloud CEO…

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing - Matthew Biboud-Lubeck
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.

EmployeeXM - The “Coolest” and “Most Sophisticated” Employee Experience Product - Qualtrics CEO & Co-Founder Ryan Smith
EmployeeXM – The “Coolest” and “Most Sophisticated” Employee Experience Product

“There’s a gap between what they think is happening and really what’s going on,” says…

Mark Benioff - Every digital transformation begins and ends with the customer
Every Digital Transformation Begins and Ends With the Customer, Says Salesforce CEO

“Every company is going through a massive digital customer transformation,” says Salesforce CEO Marc Benioff. “When you see this transformation happening it’s just incredible to watch. Every one of these major transformations is exactly that, it begins and ends with the customer.”

Zendesk CEO Mikkel Svane
If You Don’t Provide a Great Customer Experience You Won’t Survive, Says Zendesk CEO

“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive.”

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”