Verizon Business Markets CIO: We Have to Humanize Technology
Verizon Business Markets CIO: We Have to Humanize Technology

The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.”

Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals
Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals

David Schmaier, CEO and Founder of Vlocity, a Forbes Cloud 100 Company, says that Vlocity is the fastest company ever built on the Salesforce AppExchange and the Salesforce platform.

How adidas is Creating a Digital Experience That's Premium, Connected, and Personalized
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way.

How to Use Data to Become Incredibly Customer Centric
How to Use Data to Become Incredibly Customer Centric

Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer centric.

How Mobile is Changing Marketing by Creating Value
How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.

Marriott Using Salesforce Einstein to Reinvent the Hotel Experience
Marriott Using Salesforce Einstein to Reinvent the Hotel Experience

Salesforce Co-founder & CEO Marc Benioff. announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power of artificial intelligence into the hotel room via a phone app.

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

Could Your Small Business Benefit from Using Chatbots?
Could Your Small Business Benefit from Using Chatbots?

The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation.

5 Reasons Your Business Needs CRM Right Now!
5 Reasons Your Business Needs CRM Right Now!

Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (CRM).

Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration
Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

Facebook has launched several updates for its Groups to help admins manage them efficiently and…