SAP + Qualtrics - Why Did They Do It?
SAP + Qualtrics – Why Did They Do It?

SAP released a compilation video (below) featuring SAP CEO Bill McDermott and Qualtrics CEO Ryan Smith that really sums up well why SAP is acquiring Qualtrics.

SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud
SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud

SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the cloud in the world.” McDermott says that he’s here to build a company for the generations, not just for a few days.

SAP CEO: It’s All About the Customer Experience
SAP CEO: It’s All About the Customer Experience

SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China.

Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe

Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience.

You Need Smart Analytics that Drive Better Actions
You Need Smart Analytics that Drive Better Actions

At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligence platform.

Verizon Business Markets CIO: We Have to Humanize Technology
Verizon Business Markets CIO: We Have to Humanize Technology

The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.”

Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals
Vlocity Thriving on the Salesforce AppExchange Focusing on Industry Verticals

David Schmaier, CEO and Founder of Vlocity, a Forbes Cloud 100 Company, says that Vlocity is the fastest company ever built on the Salesforce AppExchange and the Salesforce platform.

How adidas is Creating a Digital Experience That's Premium, Connected, and Personalized
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way.

How to Use Data to Become Incredibly Customer Centric
How to Use Data to Become Incredibly Customer Centric

Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer centric.

How Mobile is Changing Marketing by Creating Value
How Mobile is Changing Marketing by Creating Value

At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.