Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.

Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution
Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution

“Our customers, they’re betting their business on us,” says Salesforce co-CEO Keith Block. “They’re disrupting their business models. They’re reinventing themselves leveraging our technology.” Block says that we are just at the dawn of the Fourth Industrial Revolution.

Cross-Media Campaign Execution is a Pain Point for Media Companies
Cross-Media Campaign Execution is a Pain Point for Media Companies

“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder it gets.”

Salesforce CEO: Incredible Wave, Global Phenomenon of Digital Transformation
Salesforce CEO: Incredible Wave, Global Phenomenon of Digital Transformation

Cloud adoption is just in the very early days says Salesforce co-CEO Keith Block. He says that over the last few years we’ve been in a perfect storm of cloud and mobile and data science and artificial intelligence coming together that have given companies the opportunity to reinvent themselves and reinvent their business models.

Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?
Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?

Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesforce co-CEO Marc Benioff. “The reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,” says Benioff.

SAP + Qualtrics - Why Did They Do It?
SAP + Qualtrics – Why Did They Do It?

SAP released a compilation video (below) featuring SAP CEO Bill McDermott and Qualtrics CEO Ryan Smith that really sums up well why SAP is acquiring Qualtrics.

SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud
SAP CEO on Qualtrics Deal: A Global Growth Juggernaut in the Cloud

SAP CEO Bill McDermott says that buying Qualtrics creates a “global growth juggernaut in the cloud, the number one business software growing in the cloud in the world.” McDermott says that he’s here to build a company for the generations, not just for a few days.

SAP CEO: It’s All About the Customer Experience
SAP CEO: It’s All About the Customer Experience

SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China.

Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe

Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience.

You Need Smart Analytics that Drive Better Actions
You Need Smart Analytics that Drive Better Actions

At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligence platform.