Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.

Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged

“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’
Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and a utility for merchants to use every day to grow their businesses, according to Groupon CEO Rich Williams.

Why Vertical Videos are Now Essential to Growing Your Brand
Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research…

Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?
Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?

Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesforce co-CEO Marc Benioff. “The reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,” says Benioff.

Ebay’s Scott Cutler: We’ll Sell More Online Than Walmart, Macy’s and Best Buy Combined
Ebay’s Scott Cutler: We’ll Sell More Online Than Walmart, Macy’s and Best Buy Combined

The Head of Americas for eBay, Scott Cutler, says that they will sell more online than Walmart, Macy’s and Best Buy combined. Ebay is actually the number two ecommerce player in the United States behind Amazon.

5 User-Generated Content Campaigns Your Brand Can Learn From
5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy…

Instagram Rolls Out New 'Shopping Collection' Feature
Instagram Rolls Out New ‘Shopping Collection’ Feature

Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this…

WW is Weight Watchers Reimagined as a Technology Experience Company
WW is Weight Watchers Reimagined as a Technology Experience Company

What people don’t understand is that we truly are a technology experience company with this incredible human-centric overlay. If you look at our 4.2 million members, they are all engaged with the assets we have in our app.

How to Turn Seasonal Shoppers Into Year-Round Customers
How to Turn Seasonal Shoppers Into Year-Round Customers

The outlook is pretty rosy for retailers this year. The high consumer confidence and low…