At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising.
As a resul...
Google just introduced DoubleClick Planning, a new way for clients to plan and buy cross-channel advertising.
Features include two-way sync between planning and campaign execut...
The IAB released new global figures for mobile advertising revenue, finding that revenue hit $19.3 billion in 2013, up 92% from $10.1 billion in 2012.
Mobile display was up 123...
AOL just released its Q2 earnings report with its sixth consecutive quarter of revenue and adjusted OIBDA growth. Total revenue grew 12% year-over-year. The company attributes this...
AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That's 100% of if inventory from its owned and operated sites, wh...
Commissioned News Story (Source: Keyword Digital)
Programmatic advertising is still in its early days, but many industry insiders already agree that it's going to be hu...
The Walt Disney Company has a startup accelerator program called Disney Accelerator, and today announced the startups it has chosen to help.
The lucky startups are: Buzzstarter...
Google announced on Thursday that it has acquired mDialog, a video advertising technology company.
A post from Google's DoubleClick Digital Marketing Google+ Page (via...
Twitter has acquired Namo Media, a native advertising company known for in-stream ad technology. It's backed by Google Ventures, betaworks, Trinity Ventures, Andreessen Horowitz, a...
Google announced Google Partner Select, a new premium programmatic marketplace to connect publishers "investing in top-quality video" with brands that want to buy against it.
T...
Omnicom announced that it has entered a two-year deal with Twitter worth $230 million to integrate its programmatic ad buying network Accuen with Twitter's MoPub exchange.
The...
Twitter announced the general availability of MobPub's programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wedne...
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