Amazon reportedly has a new programmatic advertising offering, which enables agencies to buy ads on a self-serve basis.

AdAge reports that Publicis Groupe’s VivaKi is signed on as the first agency to use it, and that it runs ads on Amazon-owned sites as well as on a network of third-party sites.

The report quotes Amazon VP-North American advertising sales Seth Dallaire as saying, “Allowing an agency to create campaigns on its own … with its own hand on the keyboard will create better results for their clients, and in turn, it’s going to create more relevant advertising for Amazon’s customers.”

It’s unclear when the offering might roll out on a wider scale.

Last week, Amazon announced the expansion of its mobile ads API to enable iOS developers to use interstitial and banner ads from its mobile ad network in their apps. It already allowed developers on Android and Fire OS to do so.

The company also announced that starting on July 25th, ads would also be able to be displayed on the new Fire phone.

Image via Olli, Flickr Creative Commons