“AMP for Ads” Makes Mobile Faster… and More Profitable

Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows…

LinkedIn Enables Programmatic Ad Buying

LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers…

How Gannett Increased Their Programmatic Ad eCPMs By 15%

Tim Wolfe, VP of Revenue Operations for Gannett recently talked about Gannett’s success in using…

Google Turns Search Into TV Guide, Announces TV Solutions for DoubleClick

Google made a handful of television-related announcements at the National Association of Broadcasters Show television…

DoubleClick Expands First Look, Tests Bidding in Dynamic Allocation

Google announced that First Look is now available to all DoubleClick for Publishers clients around…

Facebook Opens Live API To Let Developers Build Ability To Stream to FB Live From Any Device [F8]

At F8, Facebook announced that it is opening up the Live API, which will let…

Foursquare Launches B2B Ad Tool ‘Attribution’

Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of…

DoubleClick Gives Brands New App Install Features

Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build…

Alphabet Impresses On Revenue, Earnings

Google parent Alphabet announced its financial results for the fourth quarter and fiscal year ended…

Increasing Demand Sends Instagram Ad Prices Up

Instagram marketing partner Brand Networks released a new report looking at pricing and the effectiveness…