Advertising & Marketing

Google AI Summaries Trigger 79% Traffic Drop for Publishers
In the rapidly evolving world of digital media, publishers are grappling with a seismic shift brought on by artificial intelligence. Google's integration of AI-generated summari...
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Android Beta Adds Jump to Top Button in Discover Feed
In the ever-evolving world of mobile interfaces, Google has quietly introduced a subtle yet potentially transformative tweak to its Discover feed, aiming to streamline user navigat...
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Netflix Q2 2025 Earnings: $11.1B Revenue, 16% Growth Boost
Netflix Inc. has long been the bellwether of the streaming industry, but recent financial performances and strategic moves suggest a robust foundation for sustained growth amid...
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Netflix’s 2025 Dominance: Originals Like KPop Demon Hunters Fuel Streaming Edge
Netflix's streaming dominance in 2025 continues to hinge on its ever-evolving library of films, blending high-profile originals with licensed classics that keep subscribers hooked...
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Google Unveils Alpha Trends API for Regional Search Data Access
In a move poised to reshape how developers, researchers, and marketers tap into search data, Google has unveiled an alpha version of its Trends API during the Search Central Live A...
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2025 Brand Strategies: Managing Diverse Customer Loyalty with AI
In the ever-evolving world of consumer brands, managing diverse customer segments has become a critical battleground for sustained growth, especially as we head into 2025. Compa...
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Jeff Bezos Eyes CNBC Acquisition to Grow Media Empire
Jeff Bezos, the billionaire founder of Amazon.com Inc., is reportedly contemplating a significant move into the media sector by eyeing an acquisition of CNBC, the business news net...
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Instagram ‘Link in Bio’ Myth Debunked: No Algorithm Penalty
In the ever-evolving world of social media marketing, myths can spread faster than viral reels, and one persistent rumor has long plagued Instagram strategists: the notion that inc...
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Russia Threatens WhatsApp Ban Over Security Compliance Demands
Russian lawmakers have issued a stark ultimatum to WhatsApp, the messaging app owned by Meta Platforms Inc., threatening to ban it from the country unless it complies with stringen...
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Google’s Android Beta Adds Jump to Top Button in Discover Feed
The Latest Enhancement in Google's Ecosystem Google has quietly introduced a subtle yet potentially game-changing update to its Discover feed, a personalized content stream...
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Google’s AI Mode Surpasses 100 Million Users with Gemini 2.5 Pro
Google's relentless push in artificial intelligence took another significant leap forward this summer, as the company announced that its AI Mode platform has surpassed 100 milli...
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Microsoft Advertising Boosts Remarketing with Bing, LinkedIn Integration for 15% ROAS Gain
In a move that underscores Microsoft Advertising's push to enhance targeting precision amid evolving privacy regulations, the platform has expanded its sources for remarketing list...
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Future of Privacy: User Personalization and Dynamic Data Control
In an era where data breaches and surveillance scandals dominate headlines, the intersection of privacy and personalization is emerging as a pivotal battleground for tech companies...
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Google AI Overviews Slash Site Traffic by 20-50%, Studies Find
In the ever-evolving landscape of digital search, Google's integration of AI Overviews—those concise, generative summaries appearing at the top of search results—has sparked intens...
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Netflix August 2025 Lineup: Wednesday S2, Fast & Furious, and Global Hits
As Netflix navigates the increasingly competitive streaming landscape in 2025, its August lineup represents a calculated blend of high-profile originals, licensed blockbusters, and...
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