Advertising & Marketing

How Generative AI and the Role of the CDO are Shaping the Future of Pharma
In the pharmaceutical industry, Generative AI (GenAI) is emerging as a game-changer, transforming how companies develop, test, and deliver life-saving drugs. Anders Romare, Chief D...
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How AI is Transforming Digital Experience Management
In the dynamic world of digital experience management, Artificial Intelligence (AI) has become a transformative force. For enterprise-level executives, understanding how AI reshape...
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Digital Transformation Is Not Just About Adopting New Technologies
In today’s evolving business environment, digital transformation is often viewed through a narrow lens—primarily as the adoption of cutting-edge technologies. However,...
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Getting Max ROI with a Digital Marketing Agency
Businesses are inundated with an array of platforms and strategies, making maximizing return on investment (ROI) a critical focus for enterprise-level digital marketing leaders. Co...
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10 Tips You Need to Know Before Starting Your B2B Demand Gen Campaign
With AI and digital transformation reshaping B2B marketing, demand generation strategies must evolve to stay effective. For Demand Gen leaders, this means adapting approaches to ca...
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Maximizing Growth: The Crucial Role of a Dedicated DAM Administrator
In today's digitally focused world, where enterprises generate and manage a multitude of digital assets—from marketing materials to multimedia content—a robust Digital Asset Manage...
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Streamlining the Customer Experience to Maximize Revenue: A Strategic Guide for Chief Revenue Officers
In today’s competitive business environment, Chief Revenue Officers (CROs) are under increasing pressure to drive revenue growth while enhancing customer satisfaction. Streamlining...
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Salesforce’s AI Agents: Revolutionizing Enterprise Sales and Service for the Future
In the constantly evolving world of artificial intelligence (AI), Salesforce stands at the forefront of revolutionizing how enterprises leverage technology. By introducing sophisti...
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How AI is Revolutionizing Content Management: From Automation to Personalization and Beyond
The integration of artificial intelligence (AI) into content management systems (CMS) is transforming the way organizations create, manage, and optimize their digital content. From...
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Why a Customer Data Platform is More Than Necessary
In today’s data-driven business environment, the sheer volume and variety of customer information can be overwhelming. As enterprises strive to remain competitive, they are increas...
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42 States Ask Congress to Require Social Media Warning Labels
Attorneys generals of 42 states have penned a letter to both houses of Congress, asking that lawmakers require social media platforms to include a health w...
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Is Valid HTML a Ranking Factor, or Just a Best Practice for Google Search?
The debate over whether valid HTML is a ranking factor for Google Search has once again come to the forefront, with comments from experts such as...
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From Preparation to Trust: The Proven Formula for Radically Increasing Sales
Sales success is often seen as the art of persuasion, but the most seasoned professionals know that it's much more than that. The foundation for...
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Ford Files Patent to Listen to Your Conversations for Targeted Advertising
Ford has filed for a patent to listen to all in-vehicle conversations and use those conversations to target passengers with advertising....
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Complete Guide to Marketing in the Fitness Sector
No matter what type of business you run, marketing is its essential part. The fitness sector is no exception. It is getting more and more important for thi...
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