How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing - Matthew Biboud-Lubeck
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.

Adam Justis, Adobe Experience Cloud | Adobe Imagine 2019
Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral…

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer Todd Unger
There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger.

Digital Transformation: The Conversation Has Shifted - ServiceNow CEO Bill McDermott
Digital Transformation: The Conversation Has Shifted, Says ServiceNow CEO

We’re done with talking about if it is a good idea to digitally transform, says ServiceNow CEO Bill McDermott. Now the conversation has shifted to how quickly can you get me there.

AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud - Armita Peymandoust
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.

Will the Coronavirus Spark a New Era for Business?

Andy Kessler, a technology writer for the Wall Street Journal, suggests that similar to other world crises events, the coronavirus could spark a new era for business and the world. Notably, will the advent of millions of new people suddenly working and being educated online become the norm once the fear and facts of the virus fade?

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.

Slack Helping Companies With Historic (Coronavirus) Shift To Remote Work
Slack Helping Companies With Historic (Coronavirus) Shift To Remote Work

There are a lot of people who are moving to a remote work or work-from-home situation for the first time. A lot of executives who are struggling to figure out how to manage and maintain operational performance in this kind of environment.