EmailMarketingToday

How to Offer Free Tools to Drive Email Collection and Leads
You can try a lot of stuff, but what used to work to collect emails doesn't work as well now, says internet marketing experts Neil Patel & Eric Siu on...
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Top Email Design Trends of 2019
In this age of shiny web applications and mobile computing, emails have sustained their supremacy over all the other channels. It is the communication tool...
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Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Self-made marketing expert Neil Patel released a video titled,...
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Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...
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Groupon CEO: New Plan ā€˜Moving Us Away From Email Deals’
Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for con...
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How to Turn Seasonal Shoppers Into Year-Round Customers
The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn...
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How to Use Email Segmentation to Drive Conversions
Email is still a very powerful marketing tool. Contrary to proclamations that it's a dying or dead channel, email is still more relevant and effecti...
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How eCommerce Businesses Can Prevent Fraud in 2018 Holiday Season
Given the dynamic nature of the internet, it’s not surprising to also see frequent changes in consumer buying behavior, which online retailers try t...
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Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing...
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You Don’t Have to Buy Google Ads to Create a Big Company
Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating...
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5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)
These days, it seems like everybody is using social media. You'd be hard-pressed to find someone who doesn't have a Facebook or Instagram account. S...
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4 Inbound Marketing Tactics to Use for Your B2B Company
According to a new study by the Pew Research Cent...
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Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something
Every generation is grouped according to the time its members were born, but for years now, there's been an ongoing debate about the specific cutoff...
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Why You Should Build a Community Around Your Small Business (And How to Do It)
Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because...
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4 Key Steps for Growing an Email List Fast
Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email...
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