Email syncing: what is it and why do you need it? Learn more about this in the article referenced here below.
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EmailMarketingToday
Mailchimp Was Hacked, Compromising 100+ Customers’ Data
Mailchimp has admitted being hacked, with more than 100 customers’ data compromised.
Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.
Intuit Acquiring Mailchimp for $12 Billion
Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.
Keep Company Emails Safe from Phishing Attacks
Email services are central to modern communication. Ironically, 85% of emails today aren’t meant to…
Kroger CEO: Customers That Engage Digitally Spend Twice As Much
Kroger CEO Rodney McMullen says that customers who engage digitally come in more often and spend twice as much on average as non-digital customers.
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.