EmailMarketingToday

Best Email Marketing Services for Businesses in 2022
Email marketing is still alive and remains one of the top most effective customer engagement tools for businesses – if you do it right, of course. Email ma...
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Email Syncing: What is it and Why You Need it
The world is in an era where technology is changing fast and affecting the way people communicate. The business sector is one of the industries that has be...
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Mailchimp Was Hacked, Compromising 100+ Customers’ Data
Mailchimp has admitted being hacked, with more than 100 cu...
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Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid these seven online marketing mistakes and you follow these tips you...
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How To Leverage AI To Optimize Your Email Marketing Strategy
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication. It is estimated that there will be m...
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How to Develop and Deliver Effective Emails
With the growth of digitalization, emails are also gearing up for attention in this vast zone. To give businesses a higher edge and compete with other peer...
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Intuit Acquiring Mailchimp for $12 Billion
Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion. Mailchimp is o...
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How to Reactivate Your Email List
Some novice marketers think it only takes a long list of subscribers to make their email marketing successful. However, experts understand that this list c...
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Keep Company Emails Safe from Phishing Attacks
Email services are central to modern communication.  Ironically, 85% of emails today aren’t meant to foster communication at all.  Spam is rampan...
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Kroger CEO: Customers That Engage Digitally Spend Twice As Much
"Customers that engage with us from a digital standpoint also continue to enjoy coming into the store," says Kroger CEO Rodney McMullen. "They also spend a...
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Tips For Optimizing Your Email Marketing Strategies
Only 2.62% of recipients click links for "more information" in marketing emails; however, we will send a collective of 361 billion emails per day by 2024....
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COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We're making email marketing even smarter with a set of new AI capabilities...
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Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest....
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