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How to Reactivate Your Email List
Some novice marketers think it only takes a long list of subscribers to make their email marketing successful. However, experts understand that this l...
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Keep Company Emails Safe from Phishing Attacks
Email services are central to modern communication.  Ironically, 85% of emails today aren’t meant to foster communication at all.  Spam is...
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Kroger CEO: Customers That Engage Digitally Spend Twice As Much
Kroger CEO Rodney McMullen says that customers who engage digitally come in more often and spend twice as much on average as non-digital customers....
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Tips For Optimizing Your Email Marketing Strategies
More than 361 billion emails will be sent every day by 2024. What do professional marketers have to say about email?...
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COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to he...
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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We're making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP...
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Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Y...
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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales
“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” ...
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Neil Patel’s Content Marketing Strategies for 2019
In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult fo...
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How to Offer Free Tools to Drive Email Collection and Leads
You can try a lot of stuff, but what used to work to collect emails doesn't work as well now, says internet marketing experts Neil Patel & Eric Siu on...
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Top Email Design Trends of 2019
In the Infographic ‘Top Email Design Trends of 2019,’ exclusively provided to WebProNews you by Email Monks, you will get a sneak peek into what k...
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Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses ...
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Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” ...
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Groupon CEO: New Plan ‘Moving Us Away From Email Deals’
Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consu...
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How to Turn Seasonal Shoppers Into Year-Round Customers
The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn. ...
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How to Use Email Segmentation to Drive Conversions
Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and eff...
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How eCommerce Businesses Can Prevent Fraud in 2018 Holiday Season
Given the dynamic nature of the internet, it’s not surprising to also see frequent changes in consumer buying behavior, which online retailers try t...
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Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing th...
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You Don’t Have to Buy Google Ads to Create a Big Company
Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a...
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