EmailMarketingToday

Data is the Foundation of Innovation
Intel CEO Brian Krzanich told his Keynote audience at CES that data has now become the foundation of innovation. Data started as a static tool used by companies to see trends and...
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5 Things You Should Know About Marketing to Baby Boomers
Millennials have been on the radar of most marketers the...
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Email Marketing Trends to Watch Out for in 2018
The number of email users have grown exponentially over the years, and there's no sign that it will be stopping in 2018. Studies have shown that alm...
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Facebook Articles Now Have Call-to-Action Units for Email Newsletter Sign-Ups
Facebook Media recently announced two updates to Instant Articles that should hel...
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Email Marketers Are Missing Out On Metrics
An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren't fully utilizin...
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Best Digital Marketers in E-Commerce Announced
Internet Retailer's recent report series The Best Digital Marketers in E-Com...
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Real Time Personalization Tripled Retailer’s Email Revenue
There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marke...
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B2B Marketers, What You’re Asking for is Bad Form
I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned...
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We Don’t Sell Products, We Sell Change
"I actually believe that we don't sell products, we sell change," says Tiffani Bova, Customer Growth and Transformation Evange...
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LinkedIn Makes Spamming Contacts Easy With Conversation Starters… Fun!
LinkedIn added Conversation Starters to their messaging platform, making contacting people you never speak to so easy, even a fifth grader can do it! Let's get started: Let's sa...
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How to Supercharge Your Prospecting Emails
I ran across a YouTube video by sales guru Marc Wayshak offering key tips f...
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