Facebook will once again try to channel some of Google's search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America....
The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent that they have become just white noise to most shoppers. This is why perso...
About a year and a half ago Chick-fil-A decided to go back to their roots of being a people first business in their use of email marketing. They scrapped m...
Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for con...
These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that's generated by their fellow cons...
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by its...
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence...
Email is still a very powerful marketing tool. Contrary to proclamations that it's a dying or dead channel, email is still more relevant and effecti...
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions by 2020. Simi...
Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating...
Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being...
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