DigitalAgencyPro

Why You Should Be Using UGC in Your Facebook Ads
In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads diffic...
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Businesses Being Reimagined In A World That Is Now Entirely Digital
“There's a real recognition that digitization and transformation a...
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How Marketers Can Have a Great Voice in the C-Suite
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...
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Taboola – Outbrain Merger Falls Apart
It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect sto...
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6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says...
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The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO
“The pace of change, the disruption in our industry, it's...
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OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...
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How Mobile is Changing Marketing by Creating Value
Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move f...
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How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...
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Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands
Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech compan...
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Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest....
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Go Where Your Customers Are… the Mobile Phone
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of...
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All Good Things: Jony Ive Officially Leaves Apple, Closing Out An Era
He made a name for himself as THE Apple design guru, bringing to life such iconic designs as the iMac, iPod, iPhone and iPad yet, as with all good things,...
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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales
“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has creat...
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Hulu May Implement New Binge Watching Ad Format
Peter Naylor, SVP Advertising Sales at Hulu, says...
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