DataDrivenMarketingPro

AT&T and Verizon are sitting content at the top of the U.S. mobile industry, but other carriers are continuing to bring competitive prices and services to the sector. The new move...

Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer's eyes on their brand, and keep their brand in front of them. Modern mar...

LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash....

Report: Email Marketing Works For Mobile Commerce

Custora has released a new report based on its "E-Commerce Pulse" data from over 100 online retailers, 70 million consumers, and $10 billion in transaction revenue. It says that mo...

Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing C...

Adobe Announces A Bunch Of New Marketing Features

Adobe made a handful of announcements related to predictive marketing and real-time customer engagement to grow its digital marketing business, which it says surpassed $1 billion i...

Gartner: Digital Marketing Budgets To Increase by 10% This Year

Gartner released some new findings from a survey of marketing executives. Among these are that digital marketing budgets will increase by 10% this year, and that on average, compan...

Twitter Is Buying Gnip To Make Data More Accessible

Twitter announced on Tuesday that it has entered into an agreement to acquire Gnip, a social data provider that's been a Twitter partner for quite some time. Twitter says Gnip has...

Google Analytics Gets ‘Smart Lists’ For Remarketing

Google announced the launch of a new type of remarketing list in Google Analytics: smart lists. These are built using machine learning across websites that have opted to share conv...

Email Marketing Best Online Channel For ROI [Report]

Econsultancy has released its 8th annual Email Marketing Industry Census, based on what it says is the largest UK survey of email marketers. It finds that revenue from email has in...

Mobile Data Plans: The End Of Unlimited Data?

Some are saying that the "unlimited data" selling point that has long been a part of mobile data plans among top wireless carriers is...

2014: The Year Affiliate Marketing Grows Up

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing -- driving traffic through product links embedded in original content --...

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. Acco...

Gmail Is Adding An Unsubscribe Link To The Top Of Marketing Emails

Google is reportedly adding a new "prominent" unsubscribe link to the top of marketing emails, potentially driving a lot more unsubscribes for businesses. It was announced on Thurs...

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