With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas.
In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement partner. Kenshoo just announced a partnership with Atlas as well. It will provide marketers with reporting and optimization for search campaigns by combining Atlas’ tracking with its own campaign management tools. Deduped campaign performance data from Atlas will be automatically imported into Kenshoo Search.
“Kenshoo’s industry-leading software was designed to deliver infinite optimization by leveraging insights from each channel to inform the next,” said Will Martin-Gill, SVP of Product for Kenshoo. “Partnering with Atlas to provide clients access to highly accurate, deduplicated data saves them time and improves the efficiency of their campaign optimization within Kenshoo.”
“Forecasting, budgeting, portfolio optimization, and campaign automation are hallmarks of Kenshoo’s best-in-class predictive marketing software; combining these with Atlas delivers the industry’s most accurate cross-channel reporting and optimization solution by relying on one source of truth that accounts for how consumers move across channels,” he added.
Kenshoo is a Facebook Preferred Marketing Developer (PMD), and put out a study a few months ago about the effects of Facebook Ads on paid search performance.
Image via Facebook