DataDrivenMarketingPro

Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have consi...

Do These Changes Make You Feel Better About Facebook Marketing?

It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...

Pinterest Reportedly Partners With Datalogix For Ad Measurement

Pinterest has reportedly been trying to sell potential advertisers on its valu...

Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data

Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know informatio...

Facebook Updates Marketing Resource Blueprint

Earlier this year, Facebook launched Blueprint, an education program that trains agencies, partners, and marketers on how to use Facebook to create better campaigns that "drive bus...

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they're interested in. This is good to know as the t...

Marketing Tools Get Instagram Ads API Integration

In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to business...

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know t...

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as ba...

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency...

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without an...

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...

New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it's no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking si...

Does Your Business Have The Time To Get Online Marketing Right?

The fewer people a business has, the harder it is to do marketing right. Most small and medium-sized businesses don't think they have the time or knowledge to manage their digi...

Significant Marketing Efforts Still Needed For gTLDs

It appears that the both the domain name industry and businesses opting to use new generic top-level domains (gTLDs) may have a great deal of marketing to do to spread awareness ab...

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