DataDrivenMarketingPro

Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

What eBay’s Pricing Data Can Teach Small Businesses

"How do you price your good or service? It’s one of those questions that you have to have an answer for on day one. And you really, really want to get the right answer," says...

Marketing Insights on a Key Instagram Demographic

Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns. It found not only that moms are active on...

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...

9 Ways to Get Your Content Published On Authority Websites (Outreach Marketing)

Introduction to Outreach Marketing Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...

Survey Looks At Time Spent By Marketers on Email, Data Collection

Hubspot recently put out some results of a survey it conducted in an attempt to get an idea of how much...

Pinterest Gives Big Spenders More Data [Report]

Advertisers who spend a lot with Pinterest can get some extra perks. According to a new report from DigiDay, the company is giving retail brands exclusive access to data if the...

Bing Ads Get Remarketing Capabilities (Finally)

Microsoft announced that remarketing in Bing Ads is now available to advertisers. This lets you target people who have visited your website before....

Can Instagram Improve Your Email Marketing?

Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have consi...

Do These Changes Make You Feel Better About Facebook Marketing?

It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...

Pinterest Reportedly Partners With Datalogix For Ad Measurement

Pinterest has reportedly been trying to sell potential advertisers on its valu...

Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data

Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know informatio...

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