DataDrivenMarketingPro

Does Influencer Marketing Really Work? Here’s What You Should Know
Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing...
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7 Tips in Choosing the Right Digital Marketing Agency
Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sp...
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5 Ways Data Visualization Benefits Your Business in 2017
The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for the...
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5 Digital Marketing Trends You Should Be Paying Attention to in 2017
When it comes to digital marketing, content is still king. Content marketing...
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How to Use In-Store Behavioral Data to Increase Sales
We all know that online shopping behavior is tracked in order to increase sales, but what about the behavior of brick and mortar shoppers? The Global Director of Marketing...
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Facebook Seeks To Be the World’s Largest Marketing Platform
Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...
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WhatsApp Begins Sharing Data with Facebook
In a reversal of previous pledges, WhatsApp is going to begin...
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Data is Marketing Gold
“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...
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Virtual Reality to Change Marketing
Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...
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What eBay’s Pricing Data Can Teach Small Businesses
"How do you price your good or service? It’s one of those questions that you have to have an answer for on day one. And you really, really want to get the right answer," says...
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Marketing Insights on a Key Instagram Demographic
Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns. It found not only that moms are active on...
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For ROI, Email Marketing Makes Big Leap Over Last Year
Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...
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9 Ways to Get Your Content Published On Authority Websites (Outreach Marketing)
Introduction to Outreach Marketing Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...
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Survey Looks At Time Spent By Marketers on Email, Data Collection
Hubspot recently put out some results of a survey it conducted in an attempt to get an idea of how much...
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