DataDrivenMarketingPro

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow t...

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there's no sign that it will be stopping in 2018. Studies have shown that alm...

Blockchain: How Will it Impact Digital Marketing?

The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to rea...

Does Influencer Marketing Really Work? Here’s What You Should Know

Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing...

7 Tips in Choosing the Right Digital Marketing Agency

Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sp...

5 Ways Data Visualization Benefits Your Business in 2017

The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for the...

5 Digital Marketing Trends You Should Be Paying Attention to in 2017

When it comes to digital marketing, content is still king. Content marketing...

How to Use In-Store Behavioral Data to Increase Sales

We all know that online shopping behavior is tracked in order to increase sales, but what about the behavior of brick and mortar shoppers? The Global Director of Marketing...

Facebook Seeks To Be the World’s Largest Marketing Platform

Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...

New Facebook Ad Tools Help Businesses With Global Marketing

Facebook has added a feature within their...

WhatsApp Begins Sharing Data with Facebook

In a reversal of previous pledges, WhatsApp is going to begin...

Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...

Virtual Reality to Change Marketing

Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

What eBay’s Pricing Data Can Teach Small Businesses

"How do you price your good or service? It’s one of those questions that you have to have an answer for on day one. And you really, really want to get the right answer," says...

Marketing Insights on a Key Instagram Demographic

Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns. It found not only that moms are active on...

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