A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it possible for businesses to extract data by using conventional conversational language.
Salesforce has been developing and filling artificial-intelligence features into its system so that users will be able to utilize their marketing and sales data to the fullest. The company introduced Einstein Analytics in June 2017. Now it has made improvements that allow the service to accept natural-language inquiries, thereby making it easier to use.
You type: "Show me top accounts by annual revenue."
Einstein Analytics does it.
— Salesforce (@salesforce) March 5, 2018
Dubbed “Conversational Queries,” the feature recognizes popular phrases the user is typing and provides an automated method to develop queries and access data. For instance, a sales executive can type “show top accounts by yearly profit” into the Salesforce dashboard and it will immediately generate a report. Marketers previously had to set up the parameters and fields to get the data they need. Now Einstein Analytics can even suggest possible search terms to use, as well as the correct output vehicle, like a graph or a map.
Technical users have used similar tools effectively for building queries, but it does require extensive knowledge on how to extract the data you need and fashion it into a specific query. By simplifying the system and using plain language to make queries, more people can access key analytics.
According to VP of Product for Einstein Analytics Amruta Moktali, “Conversational Queries offers a new way to explore data and get answers to questions faster, eliminating clicks and the training required to create and drill down into charts.”
There's no question that enterprise tech is focusing on improving AI and machine-learning but for certain services, like customer-relationship management, ensuring that people can use the technology without having to hire a data scientist or going back to school is more critical.
Salesforce's Einstein Analytics is currently available in beta.[Featured image via Salesforce]