DataDrivenMarketingPro

Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-ye...

How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer...

Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

Google and Unskippable Labs cooked up a new project that has marketers salivating with new ideas. The comp...

Benefits of Adding In-App Advertising to Your Marketing Strategy

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to...

Facebook to Cut Off Third-Party Data for Targeted Ads

In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories progra...

Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it pos...

Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

More and more brands are using live streaming to reach their audience and promote their business. Companie...

Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasi...

Twitter’s Ad Business Shrinks, Company Focuses on Selling Data

With Twitter's ad revenues struggling, the company has set its sights on data licensing. Twitter has seen...

5 Brands That Used Influencer Marketing to Raise Their Profile

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow t...

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there's no sign that it will be stopping in 2018. Studies have shown that alm...

Blockchain: How Will it Impact Digital Marketing?

The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to rea...

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