DataDrivenMarketingPro

"Every company is going to need a Data Czar, a data leader, a Chief Data Officer, over time," says Splunk CEO Doug Merritt. "One of the big points of digit...

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

Twitter Disables User Control of Advertising Data

Twitter took a big step backward in its efforts to protect user privacy, eliminating user control over data used for...

Google Sued For Collecting Children’s Personal Data

Google is facing yet another privacy-related issue, with New Mexico Attorney General Hector Balderas suing the company for collecting children’s personal...

TrueDialog Database With Tens of Millions of Texts Left Exposed Online

According to researchers at privacy firm vpnMentor, millions...

DataWallet Puts You In Charge of Your Data, Says CEO

“DataWallet is basically a digital wallet that holds all of your personal data,” says DataWallet CEO Serafin Lion Engel. “If...

Neil Patel’s Content Marketing Strategies for 2019

In 2019, you need to think differently about your content marketing...

How to Build a Content Marketing Strategy (And Stick to It)

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as...

Without Data, There is No Great AI, Says Informatica Exec

“Without data, there's no great...

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

How does a startup compete with a huge brand like Victoria's Secret which by some accounts has nearly a 50 percent market share? By being different...

Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the seco...

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Cent...

4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That's becaus...

How to Define Buyer Persona for More Successful Marketing

Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-ye...

How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer...

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