CMOTrends

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...

Taboola – Outbrain Merger Falls Apart

It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect sto...

Dan Lok: Most People Suck at the Conversion Mechanism

Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That's it. "To convert t...

Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec

Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Team...

Everything You Do is The Brand, Says ShipMonk CEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of S...

6 Ways to Achieve Great Employee and Customer Engagement

There are six things that you need to think about with employee engagement and customer engagement says...

Airbnb CEO: Travel As We Knew It Is Over

"One trend that is going to happen is that travel as we knew it is over," says Airbnb CEO Brian Chesky. "It doesn't mean travel is over, just the travel we...

We Are An Experience-Driven Company, Says Chewy CEO

“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We're an experience-driven company. This is not a cost....

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

Google Still The King of Driving Ecommerce Sales

Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic....

Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...

We’re Offering Technology-Driven Virtual Banking, Says WeLab CEO

“We got our virtual banking license in April,” says WeLab CEO S...

Apple Will Allow Push Notification Advertising

iPhone and iPad users may soon be receiving advertising via push notifications, according to Apple’s latest...

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it's better to think about (digital transformation) in retrospect after you've gotten something done, but the digital platform is essential...

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