CMOTrends

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of S...

6 Ways to Achieve Great Employee and Customer Engagement

There are six things that you need to think about with employee engagement and customer engagement says...

Airbnb CEO: Travel As We Knew It Is Over

"One trend that is going to happen is that travel as we knew it is over," says Airbnb CEO Brian Chesky. "It doesn't mean travel is over, just the travel we...

We Are An Experience-Driven Company, Says Chewy CEO

“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We're an experience-driven company. This is not a cost....

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

Google Still The King of Driving Ecommerce Sales

Facebook and Instagram may be the darlings of many advertisers, but data shows Google is still the king of driving ecommerce traffic....

Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...

We’re Offering Technology-Driven Virtual Banking, Says WeLab CEO

“We got our virtual banking license in April,” says WeLab CEO S...

Apple Will Allow Push Notification Advertising

iPhone and iPad users may soon be receiving advertising via push notifications, according to Apple’s latest...

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it's better to think about (digital transformation) in retrospect after you've gotten something done, but the digital platform is essential...

The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it's...

OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...

Digital Changes the Game Entirely, Says Delta Air Lines CEO

“Digital changes the game entirely,” says Delta Air Lines...

How Mobile is Changing Marketing by Creating Value

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move f...

Google Sued For Collecting Children’s Personal Data

Google is facing yet another privacy-related issue, with New Mexico Attorney General Hector Balderas suing the company for collecting children’s personal...

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