BrandBuildingPro

Building the Target of the Future
“We dropped back several years ago and started thinking about building the Target of the future,” says...
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We Want To Be the World’s First Global Sleep Brand, Says Casper CEO
“We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better...
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Machine Learning Should Be Used to Deliver Great Brand Experiences, Says PagerDuty CEO
PagerDuty began trading on the New York Stock Exchange for the first time this morning and is now trading at more than 60% above their IPO price of $24. Th...
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Yext Delivers a New Paradigm in Search, Says CEO
“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you'd type in a keyword and you get ten blue links back on a...
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Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO
“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle br...
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Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substanti...
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Domino’s AI-Powered ‘Piedentifier’ Stars in New Ad Campaign
Domino’s software engineers and digital ad team have created a unique AI-powered ‘Piedentifier’ to launch it’s Super Bowl week marketing blitz. Domino’s is...
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We Are Definitely Under a Digital Transformation at Chipotle, Says CEO
We are definitely under a digital transformation at Chipo...
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Yum CEO: Driverless Cars, Robots Making Pizzas, This is All In Our Future
Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid...
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Wyze Announces $20 Million in VC Funding via YouTube Docudrama
Wyze has always been anything but boring. They have an affordable $20 security camera that makes...
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Starbucks Coming Out on Top in China, Says CEO
Starbucks CEO Kevin Johnson isn’t worried about competitors in the fast-growing coffee market i...
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Glossier CEO: We’re Building this People-Powered Ecosystem
Glossier is both a beauty company and a tech company that is succeeding by staying incredibly connected to their customers. Glossier founder and CEO Emily...
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Brands That Adjust to the New Economy Are Going to be More Successful
Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that...
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