Could Your Small Business Benefit from Using Chatbots?

The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation.

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.

How Answering Questions on Quora Can Drive Massive Traffic to Your Website

Quora is not your typical Q&A platform. Aside from asking questions or providing answers, users can also vote which answers are helpful.

5 Simple Steps for Using Facebook Groups to Grow Your Business

In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts.

Voice Commerce: Is It Living Up to Its Early Hype?

A growing number of people around the world are using the voice search feature in their smartphones and smart speakers to find information, confirm appointments, and even order food.

Is it Time to Refine Your Value Proposition?

While a value proposition sounds pretty straightforward, creating one can take some figuring out. This is because it has to be concise, unique, and compelling to be effective.

4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could.

How to Define Buyer Persona for More Successful Marketing

Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.

Denny’s Says That Google Ads Are Bringing Customers to the Table

In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach which included Google advertising.

Don’t Be a Moron: Mark Cuban Reveals the Biggest Mistake New Entrepreneurs Make

The entrepreneurial spirit is alive and well in the United States. Dallas Mavericks owner and mogul Mark Cuban says this is because most entrepreneurs focus on the wrong thing—raising money.