“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism.We think of this as an experience building. We have 90 percent re-ups (of our subscriptions). Our customers love engaging with us.”
Huawei has been caught trying to pass off DSLR photos as ones taken by its new flagship phone, the P40 Pro.
Research shows that ads are gaining traction as more people are working online and relying on the internet for all aspects of life.
“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger.
“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy CEO John Seifert. “The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.”
The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.
Credit Karma, the popular credit and finance service, is on the verge of being bought…
In a statement on the company’s blog, CEO Aziz Hasan voiced cautious support. Hasan’s tone is not surprising giving how much Kickstarter opposed the bid, even firing two employees who were organizing such efforts, although the company denies the firings were related.