BrandBuildingPro

Not All Good Disney+ News… 25% Of Subs From India
"An awful lot of Disney+ subs are coming from Hotstar in India where they are either giving away Disney+ for free or way under a dollar," says Tom Rogers,...
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Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience
Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 milli...
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Are Big Physical Tech Conferences Dead?
One of the many huge ramifications from pandemic lockdowns has been the advent of large physical conferences converted to virtual conferences. This has bee...
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You Can’t Find A 24-Year-Old On Facebook Today
"You‌ ‌can't‌ ‌find‌ ‌a‌ ‌24-year-old‌ ‌on‌ ‌Facebook‌ ‌today," says social media marketing expert Gary Vaynerchuk. ‌"Every‌ ‌one‌ ‌of‌ ‌them‌ ‌was‌ ‌on‌ ‌...
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Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix founder and CEO Katrina Lake says that "we are still early in the journey but have learned a lot in the last couple of years on the marke...
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Sony Invents Virtual Reality Display Visible To the Naked Eye
Using spatial reality to combine the virtual and physical world, Sony's new...
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Why You Should Be Using UGC in Your Facebook Ads
In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads diffic...
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Apple Launches 5G iPhone 12
Apple CEO Tim Cook announced today the launch of iPhone 12 and iPhone 12 Pro with 5G: Today w...
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Disney: Less Theaters, More DTC
"We've benefited from a tremendous relationship with theatrical exhibition for many years," says Disney CEO Bob Chapek. "However, there are a lot of consum...
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AT&T Takes Page From Verizon, Unveils Mix and Match Plans
AT&T has unveiled Unlimited Your Way, a mix and match option for its wireless plans. Verizon...
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Revolve CFO: Laser-focused on the Largest Buying Power in the World, the Millennial
"Revolve is a whole new species of fashion retail," says Jesse Timmermans, the CFO at...
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Macy’s Thanksgiving Day Parade For TV Only, Says CEO
"The Macy's Thanksgiving Day Parade is not going to be a live event but it's all going to be filmed live," says Macy's CEO Jeff Gennette. "It's going to be...
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Slice CEO Leading Digital Transformation Of Pizzerias
"We want to make sure that 70 to 80 percent of the volume for pizzerias is digital., says Slice CEO Ilir Sela. "This is very comparable to...
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Businesses Being Reimagined In A World That Is Now Entirely Digital
“There's a real recognition that digitization and transformation a...
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How Marketers Can Have a Great Voice in the C-Suite
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...
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