How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
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BrandBuildingPro
How Marketers Can Have a Great Voice in the C-Suite
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.
ViacomCBS Seeks Streaming Supremacy With ‘Paramount+’
ViacomCBS is seeking streaming supremacy by leveraging both Paramount’s content and the historic Paramount brand. The company says they are rebranding CBS All Access as Paramount+ as a result of the merger of CBS and Viacom last year.
ViacomCBS Sells CNET for $500 Million
ViacomCBS has sold legendary tech news site CNET to South Carolina based Red Ventures LLC. The company announced today that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS for $500 million.
Peloton Moving Toward Subscription Model, Says CEO
John Foley, CEO of Peloton, discusses the likelihood that the company will eventually offer subscriptions for its internet-connected fitness products instead of requiring an expensive purchase.
Twitter is going to be like Blockbuster Video – Joe Rogan
Superstar podcaster Joe Rogan predicts that Twitter eventually will become a distant memory and go the way of Blockbuster Video.
Walmart CEO: We Had To Become More Digital
Doug McMillon, CEO of Walmart, discusses how the company has changed to become more digital over the last couple of quarters in response to the pandemic.
Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.
Robert Irvine: New App Makes It Possible For Restaurants To Reopen Safely
When you say you’ve done something, say you’re cleaning the refrigerator, and you’re actually outside smoking a cigarette, I know because of geotagging that you didn’t clean that when you said you did. It’s really about accountability of duty of care.
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”