How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.
ViacomCBS is seeking streaming supremacy by leveraging both Paramount’s content and the historic Paramount brand. The company says they are rebranding CBS All Access as Paramount+ as a result of the merger of CBS and Viacom last year.
ViacomCBS has sold legendary tech news site CNET to South Carolina based Red Ventures LLC. The company announced today that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS for $500 million.
John Foley, CEO of Peloton, discusses the likelihood that the company will eventually offer subscriptions for its internet-connected fitness products instead of requiring an expensive purchase.
Doug McMillon, CEO of Walmart, discusses how the company has changed to become more digital over the last couple of quarters in response to the pandemic.
When you say you’ve done something, say you’re cleaning the refrigerator, and you’re actually outside smoking a cigarette, I know because of geotagging that you didn’t clean that when you said you did. It’s really about accountability of duty of care.
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”