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Content marketing has changed immensely over the last decade for major brands. Google search engine algorithm changes have driven a number of new tactics t...

Intel Is Rebranding Its Chips, Dropping the “i” From Its Core Line

Intel is rebranding its iconic line of chips, dropping the "i" from its Core i3, i5, i7, and i9 series of processors....

Delta CMO: All 85,000 Employees Are Brand Ambassadors

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes. “All 85,000 mem...

It’s Official: Bing Is Cool, and Google Search Is In Trouble

Microsoft's AI-powered Bing represents an existential threat to Google's search, with early reports suggesting Google may be in serious trouble....

7 Ways Realtors Can Use Digital Marketing to Boost Sales

Real estate is a competitive field, and success relies on staying ahead of the game. In today’s digital age, technology is making it easier than ever befor...

eCommerce Email Marketing: Why Do You Need It?

eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media adve...

Using Corporate Gifting to Advance Your Branding

A good gift isn’t just something the recipient can use. It’s also something they were unlikely to buy for themselves. On top of both those things, the best...

The Power of Color Psychology in Marketing

Color has quickly become one of the most important factors that modern shoppers consider when purchasing a product or service. In fact, color accounts for...

Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can...

How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience

Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store....

Why Is Appealing To Human Emotions In Branding Campaigns Important?

Marketing is a multi-dimensional business entity and is crucial for any company’s development. Companies use various methodologies to run their campaigns,...

Is TikTok Replacing Google?

Digital marketing entrepreneur Eric Siu, asks an interesting...

Walmart is the Roman Empire of Retail

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart...

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