Every business should be using YouTube to engage their potential customers and create a sense of authority for their business. The problem is that most people don't know where to s...

5 Reasons Your Business Needs CRM Right Now!

Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (C...

Experiential Advertising – Where Live Advertising is Exploding

Experiential advertising is the talk of the advertising industry because it combines search, social, and digital with the human senses of sight, hearing, smell, taste, and touch in...

Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something

Every generation is grouped according to the time its members were born, but for years now, there's been an ongoing debate about the specific cutoff...

How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer...