Microsoft, Mastercard Teamup Enables Small Businesses to Trade Globally

Mastercard and Microsoft recently announced their latest collaboration—the Mastercard Track. The program is described as a distinct trade platform that can be used worldwide.

Amazon Emerges as a Major Player in Digital Advertising

The news of Amazon’s emerging ad dominance is unexpected as the company is more known for making money from its online store and cloud services.

CEO’s of Adobe, Microsoft, SAP Announce the Launch of the Open Data Initiative

CEO’s of Adobe, Microsoft, SAP announced the launch of the Open Data Initiative, a new data repository in the cloud dedicated to facilitating collaboration across the global research community.

Pinterest Opens Up to Third-Party Influencers, Good News for Brands

Pinterest recently announced that it will be giving third-party influencers access to its API. The move gives brands, influencers, and marketers a chance to collaborate more closely.

Amazon SEO is Now More Important than Google SEO for Brands

We have seen a shift from Google to Amazon. Today over 54% of all the product searches that occur on the entire internet now occur on Amazon.

Twilio’s Unique Platform Business Model Drives It’s Success

Twilio’s success is driven by its unique platform business model where it’s products are provided to developers based on usage.

How SnackNation’s Predictive Analytic Engine Fuels Their Success

SnackNation may be focusing on snack delivery now but it’s really building a consumer insights and consumer products delivery platform that can plug in anything.

Clorox: Digital is About Changing the Way We Do Business

From a business operations and marketing perspective, you might be surprised to discover that Colox itself is undergoing a multi-year transformation with the goal of becoming a digital company.

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

Could Your Small Business Benefit from Using Chatbots?

The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation.